Centro Presente
Jun – Aug 2021
Problem
Centro Presente needs donations and awareness. The website has been under construction for a while and it is hard for people to find out more about all the good things this nonprofit organization has done. They want to increase Women’s Rights Center awareness which has just been renamed.
What I Did
- Market research (collaborative)
- Target audience, objectives, and media plans (collaborative)
- Color palette, typeface, logos (independent)
- Website wireframe (independent)
- Print media (independent)
The Team
Mathew Ellison - Marketing Manager
Jesse Rigg - Media Coordinator
India Pearman - Account Manger
Mingxi (Sissi) Wu - Creative/Art Director
Brittney Smith - Copywriter
Current Logo
About Centro Presente
Established in 1981, Centro Presente is a member-driven, state-wide Latin American immigrant organization organization dedicated to the self-determination and self-sufficiency of the Latin American immigrant community of Massachusetts.
The Women’s Rights Center is a space for Latin American Women to come together, share experiences and build connections.
Marketing Research Takeaways
Nonprofits need to prioritize their relationships with donors in order to have the resources necessary to support the overwhelming amount of immigrants who need help.
There is a large population of immigrants from Latin America in Massachusetts who are in need of legal, community, and personal support.
Secondary Objective
How? Attract local Latin American immigrant women in search of support and connection
Demonstrate value that different services provide
Why? Help resilient women in the immigrant community learn and grow into valuable leaders
Secondary Objective: Immigrant Women
Central American Immigrant Women in Boston
Media Plan: Awareness
Organic Social
Email Marketing
Digital Flyer
Print Media
Primary Objective
How? Engage individuals and businesses with ties to Latin American Women Immigrants
Demonstrate the value of the Women’s Rights Center
Why? Donations create additional opportunities for members + the organization
Primary Target Audience: Donors + Allies
Individual donors, Business donors
Media Plan: Donations
Landing Pages
Organic Social
Email marketing
Boosted Social Posts
